Anthony Impey talks about the solution to Tech City’s lack of superfast broadband

5 August 2014


29 August 2017

Optimity appoints Andrew Frome as CFO as business enters its next phase of growth

Optimity Limited (‘Optimity’), the internet service provider which is pioneering fixed-wireless as an alternative to fibre, has appointed Andrew Frome as Chief Financial Officer (CFO).

 Andrew is an experienced CFO whose previous roles have included both larger public companies and more recently several CFO roles in high growth managed services businesses focussed on the use of technology in support services. Recent CFO roles have included Edotech Limited and most recently the EDM Group, a technology business focussed on the digitising and hosting of documents and platforms on a subscription basis.

He has a BSc in Economics from Southampton University and qualified as an accountant with KPMG.

His role will strengthen the senior team at Optimity as it enters a high growth phase of its development of ultra-fast broadband and cloud services across central London. John Trower, a senior experienced telecoms operator and advisor to Ofcom is Chairman of the company.  

Commenting on Andrew’s appointment, Anthony Impey, CEO of Optimity, said: “It’s great to have Andrew join the team as we accelerate the growth and development of the business. Team Optimity has achieved some great things over the past couple of years and Andrew will help us on this next stage of our journey.”

Andrew Frome commented: “I am delighted to be joining the Optimity team at this exciting point it the business’s growth.”  


For further information, please contact:

For Optimity:

Anthony Impey                                                                                 

+44 (0) 7739 672201

Notes to Editors:

Optimity Limited is an award-winning internet service provider that supplies businesses with ultra-fast broadband and cloud services using a pioneering wireless alternative to fibre leased lines – called – “Wibre”, and have been connecting businesses to their Wibre network since 2013.

Optimity originally started as a telecoms reseller and pivoted its business three years ago to become an internet service provider. Its services are used by ambitious, fast-growth businesses across London.