Leadership | Optimity


Since the beginning, our leadership team has never lacked ambition. We dream of making connections and increasing communication in London’s formidable business sector.

Today, we head up an award-winning technology company that empowers the business market to get things done without interruption.

Leeland Pavey, CEO

Leeland is a 25-year veteran of the telecoms industry. Before Optimity, he was Chief Operations Officer at Zayo and a member of the European executive team that grew the combined business from $80m to $700m of annual EBITDA with a successful floatation on the NYSE in 2014. Prior to this, Leeland held a number of senior roles within AboveNet Communications, overseeing the European-wide company and infrastructure roll-out culminating in another successful floatation on the NYSE in 2009. Regarded as an international telecoms expert, he combines significant experience with inspirational and motivational leadership that creates highly successful organisations.

Andrew Frome, CFO

Andrew is a highly commercial and entrepreneurial finance director. He’s managed all revenue aspects of global and private equity-backed businesses. Since joining Optimity, he’s strengthened our senior team during high-growth phases of developing ultra-fast broadband and cloud services across London. Andrew’s been responsible for negotiating commercial contracts worth over £300 million, and has undertaken corporate transactions of over £250 million in value. This includes raising funding for acquisitions. Qualifying as an accountant with KPMG, Andrew went on to hold senior financial roles in Edotech Limited, Ochre House and the EDM Group. He has been part of management teams that have created over £100 million of shareholder value giving them over 4.5 times the return.